About Rick Draker

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So far Rick Draker has created 7 entries.

Survival Skills for Today’s Leader: Lessons Learned from Barbarians and A Few Good Guys!

By |Nov 9, 2017|

Pressure to perform, to generate revenue, to create success, and to keep the organization healthy and moving forward in today’s competitive and still recovering economy is the plight of most leaders. Setting the right example, doing more with less, motivating staff, ensuring necessary resources to do the job, maintaining trust with employees and clients, managing ever-constant change, keeping on track with goals and objectives, and much more are integral to the leader’s job.

The Art of Listening in Business and Elsewhere

By |Apr 22, 2017|

How much do you hear when you are in listening mode?
The importance of communication for businesses with clients, with colleagues, with employees, and just between individuals, has been well documented in surveys, studies and various professional articles.

Recently, the Houston Business Journal (the Journal) published an article by Paige Donnell titled, “Why Employee Communications Matter […]

Getting More out of Your Business – A Radio Interview

By |Jul 27, 2016|

Thank you Bob Daniels and David Sahd for asking us to speak on Let’s Talk New Mexico.

Make Asset Management Work for You!

By |Aug 26, 2015|

Asset Management Plan/Program

Simply put, asset management is managing an asset in an optimal manner from the decision to acquire, through the life of the asset, to final disposal. Operating
costs, risks, expected performance, and maintenance over the life of the asset are integral to management of the asset. Asset management has been around for 25-30 […]

How Could a SWOT Analysis Help Your Business

By |Aug 26, 2015|

Want to design a business strategy that will move your business forward, help distinguish you from your competition, and help you compete more effectively in your market place. A SWOT analysis may be the tool you need!  DrakerCody, Inc. can help!


SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

SWOT analysis came into vogue from research done by the […]

Perception in Business – A Quick Glance: Part Two

By |Oct 30, 2014|

Role and Some Specifics of Perceptiveness

By Rick Draker

Peter Drucker, business management sage of the 20th Century, considered perception the skill essential to making bold, creative decisions. In Managing in a Time of Great Change, he said “Today perceptiveness is more important than analysis. In the new society of organizations, you need to be able to recognize patterns […]

Perception in Business – A Quick Glance: Part 1

By |Oct 30, 2014|

 Introduction: Understanding perception 

By Rick Draker

Perception is reality! Perception is not always reality! Perception is everything! We all have heard these statements, or some variation of them, at one time or another. Does perception play a role in business? If so, what is its role, how is it exercised, what is its impact?

Perception is a […]