Resiliency During Tough Times

By |Feb 17, 2017|

Frequently I receive a newsletter that catches my eye, I read it, learn and move on.  Yesterdays I received HRE-Online the leading article HR Leadership by Susan R Meisinger.  A ‘Super’ Lesson on Resiliency

Several of my colleagues, as well as myself, have or are experiencing some tough times and Susan’s message resonated with me.  […]

Make Asset Management Work for You!

By |Aug 26, 2015|

Asset Management Plan/Program

Simply put, asset management is managing an asset in an optimal manner from the decision to acquire, through the life of the asset, to final disposal. Operating
costs, risks, expected performance, and maintenance over the life of the asset are integral to management of the asset. Asset management has been around for 25-30 […]

How Could a SWOT Analysis Help Your Business

By |Aug 26, 2015|

Want to design a business strategy that will move your business forward, help distinguish you from your competition, and help you compete more effectively in your market place. A SWOT analysis may be the tool you need!  DrakerCody, Inc. can help!


SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

SWOT analysis came into vogue from research done by the […]

Preparing for Your Worst Business Nightmare

By |Jun 26, 2015|

Emergency/ Business Disaster Planning Can Reduce Time and Expense to Recover 

Working out of your home or in an office, this article is for you. Small business owners invest a tremendous amount of time, money and resources to make their businesses successful, yet, many owners fail to properly plan and prepare for disaster situations. Major disasters, […]

Perception in Business – A Quick Glance: Part Two

By |Oct 30, 2014|

Role and Some Specifics of Perceptiveness

By Rick Draker

Peter Drucker, business management sage of the 20th Century, considered perception the skill essential to making bold, creative decisions. In Managing in a Time of Great Change, he said “Today perceptiveness is more important than analysis. In the new society of organizations, you need to be able to recognize patterns […]

Perception in Business – A Quick Glance: Part 1

By |Oct 30, 2014|

 Introduction: Understanding perception 

By Rick Draker

Perception is reality! Perception is not always reality! Perception is everything! We all have heard these statements, or some variation of them, at one time or another. Does perception play a role in business? If so, what is its role, how is it exercised, what is its impact?

Perception is a […]